The Mukesh Ambani – telecom Jio plans rearticulated its plans and announced sea-change promotional activities last week. Jio-49 plan, as per its initial announcement, was applicable to only ‘Jio phone users’. But as a part of Jio Republic Day 2018 offering, this Jio -49 offer is extended to all ‘Jio SIM users.’
This is the least expensive tariff which provides unlimited calls in the telecom industry so far with 28 days validity and ‘1 GB data. While this plan came out as good news to Jio users, this particular plan has become a threat to other telecom players in the market.
Reliance Jio Rs 49 Plan offers 2G Data, Free Voice Calls for 28 Days
Initially, this Jio-49 plan was aimed at ‘Jio Phone Users’ and disappointed some Jio SIM customers. Now this new announcement today i.e., Jio – 49 plan is applicable to all Jio- SIM users brought cheers to all customers, whether they use a smartphone or Jio phone.
Brokerage JP Morgan said the offer “would draw 2G voice subscribers” away from Airtel, Vodafone and Idea as “Jio’s feature phone pricing is as much as 30-50 percent cheaper than incumbents’ rates”
Reliance Jio Infocomm has upset the telecom advertise by and by. The Rs 49 minimal effort data plan of Jio is probably going to constrain other driving telecom administrators, for example, Bharti Airtel, Vodafone India, and Idea Cellular – to move to more cost-productive VoLTE-based 4G networks to protect their quickly falling normal income per client (ARPU).
Under Rs 49 plan, the Jio is putting forth a free voice forever and a GB of data at 4G speeds over a 28-day validity period. This Jio plan is probably going to draw some low-end 2G voice clients across India from Airtel, Vodafone, and Idea and move towards VoLTE 4G networks.
According to US-based Brokerage firm JP Morgan, the 2G feature phone client portion constitutes an incredible 70 for every penny of nation’s billion or more mobile client base accumulating as much as 50 percent of area incomes. As per telecom controller data, the ARPU of prepaid clients is Rs 70, of which the voice ARPU of feature phone clients is in the Rs 50-60 range.
Aside from Jio, the greater part of the telecom organizations have indicated poor numbers in last quarter comes about. Jio’s turn to target a huge number of 2G feature phone clients of other specialist organizations would additionally harm the latter’s already weak financials, driving them to close their 2G, 3G networks and dispatch VoLTE-based 4G networks.